What is SEO and how SEO work?
What is SEO?
SEO stands for “search engine optimization.” in simple language it means it means the efforts we do to rank our website with keyword that called SEO “Search engine optimization.”
How SEO work?
search engies like google use bot to crawl on webpage and collecting information of webpages and putting them in an index then algorithms analyze pages in the index.
Types of SEO
1. on page :-
On-page SEO is key to improving your SERP rankings, and if done right, it tells Google and search engines about the content on your website, and more importantly, how you provide value to visitors and your customers.
2. off page SEO:-
off page optimization is process of rank your website through backlinks.
3. App store optimization :-
App store optimization (abbreviated ASO) is the process of improving the visibility of a mobile app in an app store — the App Store for iOS, Google Play for Android, the Window Store for Windows Phone, or Amazon Appstore for Amazon devices.
4. YouTube SEO :-
YouTube search engine optimization (SEO) is the process of creating, sharing, and optimizing video content on YouTube to rank highly in YouTube’s search results for specific queries or phrases.
5. Technical SEO :-
Technical SEO refers to optimizing your site for crawling and indexing, but can also include any technical process meant to improve search visibility. This can include things like:
- Security
- Speed
- Meta tags
- Linking & Redirects
- Sitemaps
- JavaScript/CSS Indexing
6. Content SEO :-
Content optimization matters in SEO.
Creating relevant, engaging content is not enough to rank highly in SERPs.
Optimizing your content will give it the best possible chance to rank well and receive high volumes of organic traffic.
Why is SEO important for marketing?
SEO is a mean part of digital marketing because people conduct billion of search every year people find information about products and services. Greater visibility and ranking higher in search results is best way to do digital marketing.
Differences between paid and organic search
position :-
the difference is that paid search results appear on top and organic results appear blow them.
payment :-
paid search traffic is paid. pay per click (PPC) or cost per click (CPC). you paying to google will show your website ad when any visitor search for your keyword and organic search traffic is free and it not need investment.
Time :-
with paid you will instant results organic search results take more time.