• Module 1 Lesson 1 Intro To The Digital Garage
• (A) Finding lots of new customers – everyone’s online these days
• (B) Selling your products or services straight from your website or app
• (C) Delivering targeted advertising to customers
• (D) Saving money on your heating bills
• (E) Learning more about what your customers love
• (F) Using analytics to power your online sales

Module 1 Lesson 2 Your Digital Opportunity

• (A) He’d be more visible to customers
• (B) He can target ads at local customers
• (C) It’s easier to communicate with customers
• (D) Less need for customer conversations
• (E) More insights into customers’ online behaviour
• (F) He can modernise his company logo
•  

Module 2 Lesson 1 Your Online Goals

Q.1 

• (A) Attract new customers
• (B) Gather customer feedback
• (C) Source new hair colouring products
• (D) Advertise extended opening hours

Module 2 Lesson 2 Building Your Online Presence

Q.1 – Gather Customer Feedback

• (A) An Online Gallery
• (B) Email Survey
• (C) A map
• (D) Social Media Page

Q.2 – Tell customers about the extended opening hours

• (A) An Online Gallery
• (B) Email Survey
• (C) A map
• (D) Social Media Page

Q.3 – Show customers Hamish’s latest hair looks

• (A) An Online Gallery
• (B) Email Survey
• (C) A map
• (D) Social Media Page

Q.4 – Help local customers find the new salon

• (A) An Online Gallery
• (B) Email Survey
• (C) A map
• (D) Social Media Page

Module 2 Lesson 3 Marketing Your Online Presence

• (A) Buy ad space on a search results page
• (B) Bid for keywords to display your content in search engines
• (C) Tag keywords within your website content
• (D) Optimise your website’s design

Module 2 Lesson 4 Analyse And Adapt

(1) Show which pages of a website are popular.

• (A) Yes
• (B) No

(2) Log which items of the website are clicked on.

• (A) Yes
• (B) No

(3) List which parts of the website a user doesn’t like.

• (A) Yes
• (B) No

(4) Identify where in the world visitors are logging on from.

• (A) Yes
• (B) No

Module 3 Lesson 1 Choosing Your Online Presence

• (1) Social Media Profile
• (2) Mobile App

Module 3 Lesson 2 How Websites Work

Q.1 – An IP address is made up of a string of numbers that can be located by any device connected to the internet.

• (A) True
• (B) False

Q.2 – A browser figures out where online content is hosted and displays it to the user.

• (A) True
• (B) False

Q.3 – Every website is hosted on a server.

• (A) True
• (B) False

Q.4 – When users navigate to a website it is known as ‘hosting’.

• (A) True
• (B) False

Module 3 Lesson 3 Key Website Ingredients

• (A) www.knead2know.com
• (B) www.kneadtoknowbakery.com
• (C) www.Addies.com
• (D) www.i-knead-it.org
• (E) www.mybakery.com

Module 3 Lesson 4 Websites And Your Business Goals

• (A) Our business is driven by your vision and objective – to commit to sustainable, local produce that engages with and builds community spirit.
• (B) Love cake? So do we. Here at Knead to Know Bakery we have a passion and reputation for creating the most delicious cookies, cakes and bread.
• (C) We are the best bakers in town. Just like that!

Module 3 Lesson 5 Make Your Website Easy To Use

• (A) Side Menu
• (B) About Us information
• (C) Bakery logo leading to homepage
• (D) Search field

Module 3 Lesson 6 Website Design Do’s And Don’ts

The Correct Order is:

• (1) 2 minute HD advertising video for the bakery
• (2) Large high res, full screen background image
• (3) 20 second explainer animation
• (4) Low res compressed thumbnail image
• (5) Twitter button that links out to Twitter page.
• (6) Text descriptions.

Module 4 Lesson 1 The Benefits Of An Online Strategy

Q1– What should his first step be?

(A) Define business goals

(B) Create an email template

(C) Find an investor

(D) Ask the bank for advice

Q.2 – What should his second step be?

• (A) Launch a blog
• (B) Hire an assistant
• (C) Design a logo
• (D) Write a mission statement

Q.3 – What should his third step be?

• (A) Launch an advertising campaign
• (B) Identify his USP
• (C) Launch a newsletter
• (D) Hire an accountant

Module 4 Lesson 2 Taking A Business Online

Q.1 – He should focus on duplicating his successful offline marketing efforts to an online audience

• (A) True
• (B) False

Q.2 – He should sell at a cheaper price on the website to attract more customers

• (A) True
• (B) False

Q.3 – He should identify his various online and offline audiences, and how best to engage them

• (A) True
• (B) False

Q.4 – He should consider paid online advertising as the sole means of promoting his business online

• (A) True
• (B) False

Module 4 Lesson 3 Understanding Customer Behaviour

• (A) Website layout
• (B) Instagram account
• (C) Instructor’s blog
• (D) Email marketing

Module 4 Lesson 4 How To Stand Out From The Competition

• (A) Hire a financial planner
• (B) Identify a UPS
• (C) Ship to new countries 
• (D) Build a SWOT analysis
• (E) Distribute feedback forms to suppliers
• (F) Review competitor websites

module 4 lesson 5 Using Goals To Improve Business Performance

• (A) Ensure 80% of clients use the gym’s online system to book personal training appointments
• (B) Increase how much money customers spend in the gym’s juice bar
• (C) A score of 85% or more in the annual survey for the question ‘Would you recommend this gym to a friend?’
• (D) Ensure 90% of new gym members book an induction session within the first two weeks of joining

Module 5 Lesson 1 Search Engine Basics

• (A) Customers can locate Seth’s products and services when they search for them online
• (B) Search engines can help to get the word out locally about Seth’s new business
• (C) Search engines can help Seth to target customers who are already looking for his business
• (D) Customers will see advertisements for Seth’s business whenever they use a search engine

Module 5 Lesson 2 How Search Engines Work

• (A) Point out unique aspects of his business
• (B) Write a blog to sing the praises of his Peruvian beans
• (C) Make sure his shop appears on Google maps
• (D) Paste in a product description of his Peruvian beans that he found on another website
• (E) Try to get other coffee-enthusiasts to review his business/website

Module 5 Lesson 3 How Search Engines See The Web

• (A) Image file names
• (B) Page titles
• (C) Keywords in the content
• (D) Keyword meta tags

Module 5 Lesson 4 Organic Search Explained

• (A) Image 1
• (B) Image 2
• (C) Image 3

Module 5 Lesson 5 Paid Search Explained

Q.1 – Seth’s adverts are shown to people who are already interested in his type of business.

• (A) True
• (B) False

Q.2 – Seth will only be charged for advertising when his ad appears in the search results.

• (A) True
• (B) False

Q.3 – The paid search results are given a more prominent position on the search results page.

• (A) True
• (B) False

Q.4 – Seth will be charged for advertising only when someone clicks on his ad.

• (A) True
• (B) False

Module 5 Lesson 6 Google Search Console

• (A) It can help show whether he’s using proper keywords in his content
• (B) It can recommend better page titles for Seth to use
• (C) It can recommend content that will drive more traffic to his site

Module 6 Lesson 1 Intro To Search Engine Optimisation(SEO)

• (A) Image 1
• (B) Image 2
• (C) Image 3

Module 6 Lesson 2 The Importance Of An SEO Plan

The correct order is

• (1) Do Keyword research
• (2) See where I appear in search results for specific keywords
• (3) Look for gaps in my SEO performance
• (4) Review results and adjust plan.

Module 6 Lesson 3 The SEO Process

• (A) Contract an agency offering top organic search positions
• (B) Don’t change your keywords as it confuses search engines
• (C) Stay up to date with search engine changes
• (D) Read about the trends in your industry and use them to create content for your page
• (E) Get opinions from your customers on what might be missing from your site

Module 6 Lesson 4 How To Choose Keywords

• (A) Maris piper potatoes
• (B) Potato, potatoes, farm potatoes, organic potatoes
• (C) Buy organic potatoes from a family farm

Module 6 Lesson 5 Setting Realistic SEO Goals

• (A) Where website visitors are located
• (B) Which website visitors turn into paying customers
• (C) What content visitors interact with
• (D) Whether customers enjoy the fruit and veg they buy

Module 7 Lesson 1 Making Your Web Pages Search Friendly

Q.1 – Click to Select Title

• (A) Blake’s Produce: Fresh Fruit and Vegetables
• (B) Blake’s Produce
• (C) Blake’s Produce: Local to you

Q.2 – Click to select meta description

• (A) Produce grown locally and delivered to you
• (B) Fresh fruit and vegetables grown locally and delivered straight to your door
• (C) Farm fresh produce grown by local farmer Eric and delivered straight to your door

Module 7 Lesson 2 How Other Websites Can Work For You

• etables that he sells
• (B) Get lots of likes or followers on social media
• (C) Encourage others to write about his website
• (D) Add lots of links to the website

Module 7 Lesson 3 Cross Borders With SEO

• (A) Separating out each language into different pages
• (B) Having different languages on the same page
• (C) Adding language annotations to his webpage
• (D) Using automated services to translate content

Module 8 Lesson 1 Introduction To Search Engine Marketing(SEM)

• (A) Image 1
• (B) Image 2
• (C) Image 3

Module 8 Lesson 2 The SEM Auction

The correct order is

• (1) Cardiff wedding photographer – 25% discount
• (2) Cardiff wedding photographer
• (3) Discount wedding
• (4) Wedding

Module 8 Lesson 3 What Makes A Good Keyword

• (A) Wedding photography Cardiff
• (B) Cardiff weddings
• (C) Wedding photography business based in Cardiff

Module 8 Lesson 4 Make Your Ads Stand Out

• (A) Wedding Photographer. Cardiff based photographer specialises in outdoor weddings and scenic locations. Book Now!
• (B) Cardiff Wedding Photography. Get 25% off your first order. Make your reservation now.
• (C) Welsh wedding pics. Want great wedding pics? Cardiff based photographer, Michelle, available for hire.

Module 9 Lesson 1 Achieve Relevance With Good Structure

Wedding photography

Capture your special day with beautiful photographs

Call to book your date now!

Question – Can you help Anna by eliminating the keywords that wouldn’t be relevant to her ad?

• (A) Bridal party photos
• (B) Candid wedding photos
• (C) Baby photoshoot
• (D) Newborn baby photography
• (E) Professional website photos

Module 9 Lesson 2 Get The Most From Your Keywords

• (A) Photographer
• (B) Portrait
• (C) Landscape
• (D) Family photo
• (E) Watercolour

Module 9 Lesson 3 Fine-Tune With Keyword Match Types

The correct order is

• (1) Photography, portraits
• (2) Portrait photography studio
• (3) Movie themed portrait photography
• (4) Film themed portrait photography, low cost

Module 9 Lesson 4 How To Know What’s Working And What Isn’t

• (A) Homepage
• (B) Enquiry page
• (C) Enquiry confirmation page
• (D) Newsletter sign-up page

Module 10 Lesson 1 Marketing To The Locals

• (1) A Map feature
• (B) A Social Media page

Module 10 Lesson 2 The Power Of Local Directories

• (A) Jim’s Bikes
• (B) 10 Bird Way, Cowseld, West Sussex, RH11 5XN
• (C) Phone number 01269 559632
• (D) Open 9–5 Mon–Sat
• (E) Image of a bike

Module 11 Lesson 1 Using Digital To Advertise Locally

• (A) Show ads to people within 10 miles of her shop
• (B) Display the ad during the shop’s opening hours
• (C) Tailor her ads for people who live locally
• (D) Hand out flyers and business cards to local shops

Module 11 Lesson 2 Reaching Locals On Their Mobiles

• (A) Send sales alerts when customers are near the shop
• (B) Notify people of promotional events like a free tune-up
• (C) Direct customers to Esmeralda’s shop
• (D) Send personalised coupons to repeat customers
• (E) Let customers schedule appointments for repairs

Module 11 Lesson 3 SEO For Local Businesses

• (1) Post about famous cyclists
• (2) Post about popular bike trails in the area

Module 12 Lesson 1 Social Media Basics

• (A) Start a conversation with your followers
• (B) Comment on all of your followers’ personal posts
• (C) Delete all negative comments
• (D) Post regularly
• (E) Name and shame competitors

Module 12 Lesson 2 The Right Social Media Sites For You

Q.1 – Vintage Lily is looking for a carpenter to create a bespoke counter top for our vintage clothing shop; contact me for details

• (A) Instagram
• (B) LinkedIn
• (C) Facebook

Q.2 – Loving these recent photos of the new range by my fantastic photographer friend Rae

• (A) Instagram
• (B) LinkedIn
• (C) Facebook

Q.3 – So excited about our first ever after-hours vintage fashion show on Thursday at 7 p.m. – join us?

• (A) Instagram
• (B) LinkedIn
• (C) Facebook

Module 12 Lesson 3 Setting Your Goals For Social Media

• (A) Raise the profile of the business
• (B) Keep expenditure within the stated budgets
• (C) Attract new customers and grow the customer base
• (D) Control the flow of stock
• (E) Discuss new products with customers

Module 12 Lesson 4 Getting On Social Media

• (A) A business email account
• (B) Annual membership fee
• (C) A company logo or photo
• (D) Business description and contact details
• (E) Number of employees in the business

Module 13 Lesson 1 Your Long-Term Social Media Plan

The correct order is

• (1) Create a Social Media Plan
• (2) Set up accounts on appropriate social media sites
• (3) Sign up to a Social media management tool
• (4) Create a list of posts to be automatically posted in the coming weeks

Module 13 Lesson 2 Advertising On Social Media

• A) Users who have posted about buying vintage clothes
• (B) Users who have ‘liked’ vintage clothing
• (C) Users who live within 20 miles of Lily’s shop
• (D) Users who live in countries that she’d be happy to mail her products to

Module 13 Lesson 3 Measuring Success In Social Media

• (A) Tell Lily how many visitors interact with her website
• (B) Show Lily how visitors found the site
• (C) Schedule content to be posted automatically at specified times
• (D) Send custom posts to specific visitors

Module 13 Lesson 4 Avoiding Social Media Pitfalls

• (A) “@sophie112 – We’ve never had our zips break before. Did you pull it too quickly?”
• (B) “So sorry to hear that @sophie112 DM me so that we can get that dress fixed up as soon as possible.
• (C) “@sophie112 That’s a shame, sometimes the zips just break.”

Module 14 Lesson 1 The Evolution Of Mobile Devices

• (1) Create a customised App
• (2) Make his website responsive

Module 14 Lesson 2 Understanding Mobile Web And Mobile Apps

• (A) Website A
• (B) Website B
• (C) Website C

Module 14 Lesson 3 Understanding Mobile Apps

• (A) A professional app developer
• (B) An online self-service tool
• (C) Repurpose an existing app
• (D) Make the app himself

Module 15 Lesson 1 Introduction For Advertising On Mobile

• (A) Leaky Tap
• (B) Blocked Sink
• (C) How to fix a burst pipe in your bathroom
• (D) Local plumber
• (E) Pressure has failed in boiler, how can I fix it myself?
• (F) Ubend fix
• (G) Why is my dishwasher making a gurgling sound?

Module 15 Lesson 2 Search Campaigns For Mobile

• (A) Google Keyword Planner
• (B) Google Analytics
• (C) Hootsuite

Module 15 Lesson 3 Display Campaigns For Mobile

• (A) Design 1
• (B) Design 2

Module 15 Lesson 4 Social Media Campaigns For Mobile

• (A) Internet speed, age, interests, hair colour, location, job title
• (B) Age, interests, location
• (C) Marital status, gender, interests, age

Module 15 Lesson 5 Video For Mobile

• (A) 30 seconds
• (B) 60 seocnds
• (C) 90 seconds
• (D) 120 seconds
• (E) 150 seconds
• (F) 180 seconds

Module 16 Lesson 1 Intro To Content Marketing

Q.1 – Could it help her find cheaper suppliers?

• (A) True
• (B) False

Q.2 – Could it help her develop a stronger brand identity?

• (A) True
• (B) False

Q.3 – Could it help her understand her customers’ shopping preferences?

• (A) True
• (B) False

Q.4 – Could it help her connect with the right audience?

• (A) True
• (B) False

Module 16 Lesson 2 Get To Know Your Online Customers

The correct order is:

• (1) Find out who his audience is
• (2) Segment his audience into groups
• (3) Create specific content targeted to these audience profiles
• (4) Publish the content and promote it to his audience

Module 16 Lesson 3 Choosing The Right Format For Your Content

• (A) List of the top 10 sports equipment outlets/shops
• (B) A competition inviting customers to submit photos of themselves wearing Fitstuff gear, with store gift vouchers up for grabs as prizes
• (C) 10% discount vouchers for all new customers
• (D) A blog about the store’s recycling scheme for old trainers

Module 16 Lesson 4 Writing For Online Audiences

• (A) Focus on your target audience
• (B) Only write about the products or services you offer
• (C) Be consistent in your writing style and tone of voice
• (D) Add the hook to the end of your blog post
• (E) The longer the post, the better

Module 16 Lesson 5 Help Your Content Be Seen

She should do things in the following order:

• (1) Consider all the channels available
• (2) Decide what content to create, and when, based on the target audience
• (3) Create content
• (4) Publish content
• (5) Promote content

Module 16 Lesson 6 Measuring Your Success In Content Marketing

• (A) How long users spend on each blog post
• (B) Which websites are referring traffic to her blog
• (C) The number of new subscribers to her email marketing list
• (D) How many people click the “Buy Now” CTA at the end of each blog post

Module 17 Lesson 1 Email Marketing Basics

(A) It’s a good way of keeping customers informed about products

(B) It helps customers talk to each other via email

(C) It will let me send info about dog-related products to customers who have dogs

(D) It lets customers email me if they have problems or questions

Module 17 Lesson 2 Your Email Marketing Options

• (A) They make it easier for customers to sign up to receive marketing emails
• (B) They can help you create a customer database
• (C) They write marketing emails for you
• (D) They make it straightforward to send out personalised emails

Module 17 Lesson 3 Crafting Great Marketing Emails

• (A) Save ££££s on PUPPY FOOD!!!!
• (B) MEGASALE on food for PUPZ!
• (C) Hi John, do you have a new puppy?

Module 17 Lesson 4 Managing Successful Email Campaigns

• (A) Open rates
• (B) Clickthrough rates
• (C) Weekly sales
• (D) Trash rates

Module 17 Lesson 5 Managing Measuring Success In Email Marketing

• (A) The reason for the rate being higher or lower is unknown
• (B) The less people that open the email, the lower the rate
• (C) It doesn’t track the number of bounces

Module 18 Lesson 1 What Is Display Advertising?

• (A) A forum for movie fans
• (B) Film production agency
• (C) An offline business directory
• (D) A network that matches businesses with ad space to sell

Module 18 Lesson 2 Search Advertising Vs. Display Advertising

(1) Home Movie watchers

• (A) Place a display ad for the local cinema on Colin’s own website
• (B) Place a display ad on a cinema listings site
• (C) Create a search ad with keywords based on Colin’s film reviews
• (D) Distribute flyers at the local cinema

(2) Cinema-goers

• (A) Place a display ad for the local cinema on Colin’s own website
• (B) Place a display ad on a cinema listings site
• (C) Create a search ad with keywords based on Colin’s film reviews
• (D) Distribute flyers at the local cinema

Module 18 Lesson 3 The Ins And Outs Of Display Advertising

• (A) Filmography page of the director
• (B) His friend’s culinary blog
• (C) Cinema listings
• (D) Local news website

Module 19 Lesson 1 Making Display Ads Meet Your Goals

• (A) Text-based ad
• (B) Video ad
• (C) Image and text ad

Module 19 Lesson 2 Understanding Ad Networks

• (A) Tweet the video link to his friends
• (B) Email website owners to ask if they will feature his video
• (C) Use an ad network such as Google Display Network
• (D) Share the video on his Facebook page

Module 19 Lesson 3 How Retargeting Works

• (A) People who visit his site
• (B) People who search for TV-related podcasts
• (C) People who have started (but not finished) the subscription process
• (D) People who download his e-catalogue
• (E) Commentators on film forums

Module 20 Lesson 1 The Rise Of Online Video

• (A) Upload cooking videos to YouTube
• (B) Advertise on other videos to promote his recipes
• (C) Add video to his own website
• (D) Advertise on online games
• (E) Buy a TV commercial slot
• (F) Share video on his social media pages

Module 20 Lesson 2 How Video Fits Into Your Online Strategy

• (A) In an email to his customers
• (B) Cookery section of YouTube
• (C) Websites selling speciality vegetarian ingredients
• (D) Local directory listings

Module 20 Lesson 3 Creating Video Content Within Your Budget

The correct order for his To-Do list is:

• (1) Plan the video release schedule
• (2) Storyboard the video content
• (3) Decide on a location and source props
• (4) Find a video crew and film the videos
• (5) Edit then upload the videos

Module 20 Lesson 4 Sharing And Promoting Your Videos

• (A) Post it on his website as well as other sites
• (B) Use a title and keywords that the target audience will use to search
• (C) Have a call to action such as a ‘share’ option
• (D) Add hashtags to your videos for social networking sites

Module 20 Lesson 5 Advertising On Video Sharing Sites

• (A) Home Cooking
• (B) TV Chefs
• (C) Instructional Videos
• (D) Cooking Videos
• (E) Chefs
• (F) TV Shows

Module 20 Lesson 6 Measuring Video Performance

• (A) Change his preview image and video title
• (B) Update the video description
• (C) Keep new videos under 60 seconds
• (D) Review the comments to see what viewers have said

Module 21 Lesson 1 What Is Web Analytics?

(1) Time spent on site

• (A) Metric
• (B) Conversion
• (C) Dimension

(2) Visitor’s device type

• (A) Metric
• (B) Conversion
• (C) Dimension

(3) Visitor’s location

• (A) Metric
• (B) Conversion
• (C) Dimension

(4) Signing up to the newsletter

• (A) Metric
• (B) Conversion
• (C) Dimension

Module 21 Lesson 2 Making Web Analytics Work For You

• (A) “Stop sending newsletters as people aren’t reading them”
• (B) “Review the content of the newsletters to check they’re suitable”
• (C) “Check you’re not sending too many newsletters”
• (D) “Send more newsletters reminding customers to book a room”

Module 21 Lesson 3 Tracking Specific Goals With Web Analytics

• (A) Number of visits to the site per month
• (B) Number of site pages users explore on average
• (C) Amount of time visitors spend on the site
• (D) Number of people clicking on the links in her newsletters
• (E) Percentage of orders made on smartphones and tablets

Module 22 Lesson 1 Web Analytics And Organic Search

• (A) Which search engines visitors use
• (B) How traffic is trending over time
• (C) How relevant the content is for keywords
• (D) How many visitors are using mobile devices

Module 22 Lesson 2 Tools To Measure SEM

(A) Cosy guesthouse in Guildford town centre Get away from it all in a relaxed setting Book a room today!

(478 clicks 6% conversion rate)

(B) Family friendly guesthouse Lots to do nearby Come and see what we have to offer!

(830 clicks 2% conversion rate)

(C) Romantic guesthouse getaway in Guildford Plan a special trip with your loved one Book online now!

(630 clicks 4% conversion rate)

Module 22 Lesson 3 Breaking Down Your Data For Insights

• (A) Devices used
• (B) The visitor’s city
• (C) The visitor’s country
• (D) The number of clicks on a page

Module 23 Lesson 1 Using Data To Understand Audiences

• (A) Data can be accessed and analysed in real time
• (B) Data helps you make informed decisions
• (C) Data allows you to regard every customer as a number, removing the need for personalisation
• (D) Digital data reaches more customers

Module 23 Lesson 2 Understanding The Data Cycle

The correct order for the steps to follow is:

• (1) Identify the goals of the campaign and plan the next actions to take
• (2) Collect the relevant data
• (3) Check and investigate the findings
• (4) Take action to test the hypothesis

Module 23 Lesson 3 Creating Actionable Insights From Your Data

Here are the highlights of the data that was gathered:

• 75% of all eBook downloads came via his social media posts, 15% coming from his email newsletter and 10% via organic search traffic
• Most eBook downloads occured between 5.00 p.m. and 7.00 p.m.
• Facebook accounted for 65% of social media eBook downloads, LinkedIn made up another 25%, while other social media platforms delivered a total of 10%.

Using this information, what actionable insights could Lee come up with to improve the success of his promotional efforts going forward?

• (A) Develop additional email marketing content, ensuring emails are delivered during the off-peak eBook download time.
• (B) Post content across all social media channels during off peak eBook download time, and send email marketing content during peak eBook download time.
• (C) Reduce his efforts on the email marketing campaign and expand on social media promotion, specifically on Facebook and LinkedIn.
• (D) Schedule engaging Facebook posts to be published between 5.00 p.m. and 7.00 p.m.

Module 23 Lesson 4 Managing Numbers Using Spreadsheets

• (A) Image 1
• (B) Image 2
• (C) Image 3

Module 23 Lesson 5 Presenting Data Effectively

• (A) Image of a table of figures
• (B) Image of bar graph
• (C) Image of pie chart
• (D) Image of a heat map

Module 24 Lesson 1 Using E-Commerce To Sell

• (A) Publish her inventory on a third party site
• (B) A forum to get feedback on her services
• (C) Use a money transfer provider to take customer payments online

Module 24 Lesson 2 Taking Payments And Manage Orders

(1) Order management via a backend system

• (A) Yes
• (B) No

(2) Customer reviews pane

• (A) Yes
• (B) No

(3) Products browser

• (A) Yes
• (B) No

(4) Over-the-phone payments via a web-based calling system

• (A) Yes
• (B) No

Module 25 Lesson 1 Creating A Smooth E-Commerce Experience

(1) Customers access the shop a lot on mobile

• (A) Add customer reviews
• (B) Create registration for customer accounts
• (C) Introduce responsive design
• (D) Add a search feature

(2) Customers want to find a specific product

• (A) Add customer reviews
• (B) Create registration for customer accounts
• (C) Introduce responsive design
• (D) Add a search feature

(3) There are lots of website visits but no one is buying the products

• (A) Add customer reviews
• (B) Create registration for customer accounts
• (C) Introduce responsive design
• (D) Add a search feature

(4) Repeat customers add products to their cart but are not checking out

• (A) Add customer reviews
• (B) Create registration for customer accounts
• (C) Introduce responsive design
• (D) Add a search feature

Module 25 Lesson 2 Product Promoting And Merchandising

• (A) Create a ‘Suggested products’ banner
• (B) Use analytics to understand who is visiting the site
• (C) Add a video tour of the shop

Module 25 Lesson 3 Retargeting For E-Commerce

• (A) Conversion rates
• (B) Number of people clicking on each ad type
• (C) Comments on her social media profile
• (D) How many pages visitors check before they leave the site

Module 26 Lesson 1 Introduction To International Marketing And Export

• (A) Market insight tools
• (B) Search trends by location
• (C) Translation services

Module 26 Lesson 2 Validating Your New Market

(1) High search traffic on vintage record terms from Portugal

• (A) Google Keyword Planner
• (B) Google Analytics
• (C) Google Market Finder

(2) Low competition on search ads in Portugal

• (A) Google Keyword Planner
• (B) Google Analytics
• (C) Google Market Finder

(3) People in Portugal are looking at his website

• (A) Google Keyword Planner
• (B) Google Analytics
• (C) Google Market Finder

Module 26 Lesson 3 Being Understood Abroad

• (A) Adjusting colloquialisms so they make sense in Portuguese
• (B) Adding his UK office’s address to the main site
• (C) Calculating prices of the products in local currency.
• (D) Adjusting humourous product descriptions so they make sense in Portuguese

Module 26 Lesson 4 Advertise Across Borders

• (A) Advertise on Portuguese music websites
• (B) Send English emails to current UK customers
• (C) Use search ads driven by translated search terms
• (D) Set up a Portuguese fanpage for his store

Module 26 Lesson 5 The Support Systems You Will Need

• (A) Custom duties and tariffs
• (B) Portuguese taxes
• (C) Exchange rates
• (D) National holidays
• (E) Product safety requirements
• (F) Insurance cover

Module 26 Lesson 6 Helping Customers Abroad Buy Your Products

• (A) Use an international payment system
• (B) Research the Portuguese music scene
• (C) Visit Portugal frequently
• (D) Use an automated translation service
• (E) Learn to speak Portuguese
• (F) Check his site from an international point of view

Module 26 Lesson 7 Delivering To Customers Across The Globe

• (A) Research label requirments for international shipping
• (B) Set up a few Portuguese social media accounts
• (C) Choose an international shipping partner
• (D) Set up customer service for international order